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Some people believe that they can only make sales by hardselling their products or services. However, this thinking is flawed. Marketing is all about maximizing customer satisfaction. Marketing starts from the moment you get word of your offer out there. Regardless of whether we like it, marketing is here to stay. Everyone is trying to market something.

The internet is becoming more and more niched. While businesses used to serve a wide range of customers, they now choose only a small bunch. This is called a niche market, and customers will receive better attention from the businesses. They often feel threatened by better known companies, and find it hard to survive.