Use Color As Leverage For Your Marketing Collaterals
For non verbal communication, color is one of the most important elements that you can use to effectively convey your message and meaning. What they say about your color having their own meaning is true. It takes a certain shade to emphasize your idea and concept more profoundly.
Color is actually the most immediate method to tell your target clients of who you are and what you have to offer. For your message in your booklet printing for example to attract attention, you need color to get your target audience to identify and relate with your print booklets.
Applying color to any of your marketing campaigns can help you attract your target audience’s interest. It can convey the message of what your business is all about, create your brand identity, and more importantly, it can surely help you make a sale for your products and services.
Much of the consumers’ reaction to your marketing tool is subliminal. This means that the impact that the color you use in your print booklets for example, your target clients is generally not aware of it. Keeping this in mind then can help you relay a more effective message to your target clients by applying the right shade.
Here are some emotions and ideas that people are apt to associate with a certain shade.
BLUE – This shade is often considered to be the safest color worldwide. It is accepted in all countries and exudes impact in whatever language you use. The color blue symbolizes peace, tranquility, stability, truth, trust, confidence, knowledge, integrity, power, security, cleanliness and serenity. It represents the sky and water. Hence, the calmness it invokes can slow pulse rate and lower body temperature. Businesses often benefit from this color because it exemplifies stability and trustworthiness.
BLACK – It is the color of authority and seriousness. It exudes power, elegance, formality, and sophistication – anything that is related to wealth. Black is one of the colors that evokes mystery and feelings of class and elegance. This is why at formal events and balls, “black tie” is the norm. And the saying to be “in the black” in business means you are making money.
GREEN – It is considered to be one of the most liked colors. It symbolizes nature, the environment, health, good luck, money and vigor. To be green is often associated with generosity and youth. It is a healing color that nature shares with humanity. Hence, surgeons often wear this particular shade in the operating rooms to ensure that “all systems are green”, meaning, everything is in order.
ORANGE – Orange is fun and playful. If you happen to want to communicate a serious message, this color is definitely the wrong one to apply in your booklet printing for example. But it sure does command attention and provides vibrancy to otherwise dull and boring print booklets for your products and services.
RED – It is the warmest and most energetic color, hence, it usually symbolizes passion, speed, strength, excitement, and urgency. It increases the respiration rate and raises blood pressure. To invoke patriotism, it is often used by nations in their national flags.
YELLOW – It is nature’s most visible of colors. You can’t simply ignore this particular shade. Yellow reflects joy, happiness, idealism, hope, sunshine, and inspiration. For healers, yellow is the shade for peace.
So don’t even try to reinvent the color wheel. Mix and match what is already available and use the combination of shades to increase the effectiveness of your marketing campaign.
For more information, you can visit this page on booklet printing
